Property development company outgrowing its existing brand for the next stage.
Branding identity, logo design, business card and letter head.
RPD, formerly known as Rodgers Property & Development, was in need of rebranding as they have built and outgrown their existing brand. They sought an identity that truly represented the value they bring to projects.
Rebrand takes into account not only what RPD value about the existing brand, but also taking the brand to the next stage. RPD needed a new brand that resonates the services they offer as well as targeting a top tier clients and premium market.
With numerous concepts and development, we have landed on the brand logo with an idea of wordmark ‘RPD’ carefully crafted into the shape of location mark, iconic position sign. It is unique, modern and sophisticated logo which immediately communicate with sense of placement, your place.