Pronto Rocks Cafe
A cafe full of unique personalities based in secret neighbourhood of North Rocks, Sydney.
Branding & identity, logo design, business card, menu design, royalty card, stickers, signage, canvas bag and social media content.
When first approached by lovely couple, Jason and Issy, they have only taken over the cafe in North Rocks. They wanted put some personality to the space and space that represented them better. We wanted a really playful logo that has a unique personality and the story of Pronto. Set of quirky illustration build on this idea around the new logo. These illustrations translate the idea of fun and distinctive personalities of the Pronto. It was the key visual element that defines the story which are truely unique and original.
The illustration was the immediate response from us. It has something of very casual and quality to it. There is interesting balance of colour use that works harmoniously with the quirky illustration. We have further developed the illustrations for other executions such as menus and other prints. Once we were set on the new look and feel of the cafe, we started developing various elements based on it.